Forbes recently interviewed Slack CEO Stewart Butterfield on the future of work from his perspective. Along with Zoom, Slack has dominated team communication since the pandemic first began, causing a drastic uptick in usage and financial success of the brand. However, Butterfield’s thoughts on the monetisation of in app facets of work apps sparks an interesting counternarrative to what we are seeing in the consumer space (Elon Musk’s Twitter fee for example).
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